German car Manufacturers Volkswagen has announced that it will discontinue the production of their iconic Beetle car by 2019.
The company said that the output from their Mexico plant would next July after the production of the celebration models.
The Beetle car started in Nazi Germany with the creation of a people’s car which went on to feature in a series of successful Disney films as the vehicle called Herbie.
However, sales in the US market have also fallen in recent years. Consumers in the United States have turned to larger cars such as crossovers and sports utility vehicles.
Volkswagen has, in the wake of the diesel emissions scandal and investment in electric vehicles decided to slim down its model range with a greater focus on family and electric cars.
The final Beetle model according to them will be available in both coupe and convertible styles.
According to the Chief Executive of the Volkswagen Group of America Hinrich Woebcken, “The loss of the Beetle after three generations, over nearly seven decades, will evoke a host of emotions from the Beetle’s many devoted fans.”
The Beetle was originally designed in the 1930s by Engineer Ferdinand Porsche at the request of Adolf Hitler who wanted to see a cheap and practical mass-produced car made available to the German people.
This was stalled by the outbreak of war damaging the plants and falling into the hands of allied forces who played a part in the recommissioning.
Production of the Volkswagen Beetle started in the 1940s and by 1955 a million of the cars were on German roads. The car gained global recognition in the 1960s and 70s in films featuring Herbie the Love Bug which was a racing car with the mind of its own.
The production of the Beetle has been ceased and revived several times over the last decade.
Volkswagen is already thought to review a possible model revamp and options for the electric version before abandoning it. The company sold 11,151 Beetles in the first eight months of 2018 which is 2.2% lower than the previous year.